Communication is essential in any business. Communication is how we communicate our ideas, sell our products, and get the message across to others. If communication is not done correctly, it can lead to conflict. There are many ways to reduce conflict and improve the effectiveness of communication. This blog post will give you some helpful tips to communicate more effectively at work and how it can increase your company’s success.
Tips and tricks for internal communication strategy
A solid internal communication strategy is essential for your company’s daily operations. While you may have the best practices and procedures for communicating with customers, partners, and potential hires, applying the same care to your employees is important. This can increase engagement.
Do not neglect your internal communications. Employee engagement, cultural alignment, and employee advocacy will improve if you emphasize building relationships with your employees.
Some organizations find internal communication programs difficult, especially when looking to improve or revamp their efforts. We can help you create a successful program and how to avoid common roadblocks when enhancing your strategy.
Good communication is about adaptability and change. Communication best practices must be constantly rethought and updated to keep up with the changing environment. Your organization’s communication goals must evolve with the changing digital and professional landscapes in 2018.
Why communication goals need to be rethought
Communication is key to success in the workplace. It is essential to build innovative products, deliver exceptional services, engage employees, and satisfy customers’ needs.
It’s, in other words, the key to running profitable businesses.
Many organizations still use old communication methods. This includes a “set-it-and forget-it” approach. There is constant evidence that many companies are not communicating well with their employees.
An employee can spend as much time worrying or gossiping for up to two hours per day.
Confusing at work can lead to frustration, decreased productivity, and rumors.
Frustration can lead to the termination of key employees and up to 150% of their salaries to be replaced.
However, connected employees can increase productivity by up to 25%. This is because your employees are your brand ambassadors. Your employees are the frontline of your company. They interact with customers and share your messages via social media. This helps your business grow. Companies can build a stronger, interconnected network of employees by having a clear communications strategy and understanding best practices.
A Bambu data survey found that 80% of employees would like their employer to keep them informed about company news. 77% stated it would benefit their job, while 66% claimed it helps them to build better relationships with their coworkers. 63% also stated that they would be more likely to tell their friends about the company and become advocates.
Employers have a huge opportunity to take advantage of the positive impact of a well-designed internal communication strategy on their brand, both with employees and with their audience.
Evaluate your current internal communication strategy
Most likely, you already have an internal communication plan in place. It’s best, to begin with, internal research. This is the first step. It’s important to take notes and answer any questions about your current strategy.
When revamping your internal communications strategy, there are some things that you need to address immediately:
Where are you now? How is your current strategy performing? Which are your greatest strengths and worst? What are your biggest strengths and weaknesses? Who is involved in your current plan? Can you help improve it?
The end goal: We’ll get into it more. But your initial assessment should help you determine where your strategy will lead you if you need to change your plan. Does it address the needs of your entire team?
How do you plan to get there? What content is most popular with your employees?
What resources are required to achieve your goal? What is the difference between a realistic timeline and how long it should take?
Who is involved? Are there too many chefs in the kitchen? Your current strategy assessment should reveal where you can trim or add to your internal communications team.
It is crucial to answering these questions or plan to find a solution. This will help you reevaluate your strategy. Your employees should hear the right message. These are the issues you should be thinking about.
Employee engagement metrics
What percentage of your employees are reading your internal content regularly? Are they commenting, liking, sharing, or starting a conversation with your content? Your overall employee engagement metrics will give you a deep insight into the content that your staff uses most. Lack of open discussion is a major problem with internal comms tools. Examine your current internal communication strategy and see if employees are open to sharing, commenting, or discussing organizational content.
Why do you need an internal communications plan for 2021
What is an Internal Communication Plan? And why is it important for the current situation? A successful plan will clearly outline your business goals and the actions required to reach them. It is the guidebook that will lead you to internal communication success.
There are many benefits to good internal communication. A strong employee engagement communication program will ensure staff loyalty, motivation, and productivity.
Remote working is a critical aspect of your employee communication plan. Research by Harvard Business Review shows that employees want to communicate more than ever. About the pandemic, over 90% of employees stated they want at least weekly communication from companies, while 29% prefer daily communication. You can take back control of your internal communication processes by making sure that everyone is connected. Poor internal communication can be very detrimental to your business. This can result in lower morale, confusion, reduced productivity, and decreased profits. It can also lead to a loss of productivity and profits. Towers Watson’s research has shown that communication problems are associated with 50% higher turnover rates.
These are the five questions that you should ask.
If you want to improve your internal communication, it is good to create a detailed plan and strategy. Take a moment to reflect on these five questions before you begin. These questions will help you create a plan that works and puts you on the right path for success.
Who is the target audience for this communication? What are you hoping people will do differently?
Don’t forget to consider who your communications are intended for. How can you make your communications relevant to your target audience? The staff has many things on their minds, including details of their task, worries about the future, and personal concerns. Internal communications are responsible for getting your message across to all the noise.
Understanding your audience is key to attracting and keeping your employees’ attention. You will need to know what they are looking for and what they value. You might be able to segment your audience into different groups.
Age/stage: Graduate trainees will need a different approach to pensions communications than those nearing retirement.
It is often easier to get in touch with employees at HQ than with those who work remotely.
Teams/departments: Although they may work together in the same building, the accounting, catering, and customer service teams will have their concerns and priorities.
Attitude/outlook: Are they positive about the organization, or are they undervalued?
The key point is that you don’t have to use the same approach for all employees. To accommodate individual differences, including a variety of techniques in your plan.
Current State of Internal Communication Planning
You’re not the only one lacking an internal communication strategy. Gatehouse’s most recent State of the Sector report found that only half of businesses had an established internal communication plan. Fewer had an overall strategy to guide their internal communication efforts. This shows that many companies are reactive or opportunistic in their internal communications.
There is nothing wrong with this on the surface. Internal communications work best when they are constantly updated with the company’s activities. Businesses tend to be reactive and quick to offer reassurances to top management when something is happening to the organization. This is a great way to keep employees informed about current developments and reassure them about its direction.
This reactive mentality doesn’t consider the value of internal communications in other areas. It is more than just a tool to broadcast corporate announcements or ‘firefighting.’ It can align employees with the corporate strategy. It can promote visibility for leadership and encourage support for initiatives. A good plan for internal communication is essential to meet all these needs.
The Key Elements to a Successful Internal Communication Plan
When you talk about planning, it is easy to get down to the details. The plan answers the questions who, what, and when and where, how, and it is effective. While addressing these questions effectively, a great plan is consistent with key elements. These are the key elements to consider when creating an internal communications plan.
Siemens – Internal Communications Done Right
It was clear from the beginning that Siemens had the right plan for its internal communications plan. Shelly Brown, the head of International Communications at Siemens, stated that their goal was to “encourage engagement while helping employees understand company objectives and how they fit in them.” A human approach achieved this. They communicated their strategy but not just to reiterate it but instead reflected it on many levels.
Their success was based on the efficient use of multiple channels. They used social media to reach out to their employees, thereby facilitating meaningful interaction. To communicate their ideas to their employees, they used blogs and videos. All of this was supplemented by the publication of a monthly global newsletter.
Their success was also due to the integration of their values into their internal communication plans. They started with accessibility and then took into account the needs of their employees. Communication to factory workers without access to the internet was heavily focused on printing. They also strongly believed in employee involvement through participation in community activities. They were able to develop and implement a dynamic and proactive internal communication plan which worked.